Introduction:

The Marketing Research and Analysis Course is a comprehensive 5-day program designed to provide participants with the knowledge and skills to conduct effective marketing research and analysis. In today's dynamic business environment, data-driven insights are crucial for making informed marketing decisions. This course aims to equip participants with the necessary techniques and tools to collect, analyze, and interpret market data to drive marketing strategies and improve business outcomes.

Course Objectives:

1. Understand the importance and role of marketing research in decision-making.
2. Gain proficiency in designing and conducting marketing research studies.
3. Develop skills in data collection methods, including surveys, interviews, and focus groups.
4. Learn techniques for data analysis and interpretation.
5. Understand how to segment and target markets based on research findings.
6. Explore methods for competitive analysis and benchmarking.
7. Learn how to measure and track customer satisfaction and loyalty.
8. Understand the role of data analytics and technology in marketing research.
9. Develop insights to inform marketing strategies and tactics.
10. Enhance knowledge of ethical considerations in marketing research.

Organization Benefits: By participating in the Marketing Research and Analysis Course, organizations can expect the following benefits:

1. Improved understanding of customer needs, preferences, and behaviors.
2. Enhanced ability to identify market trends and opportunities.
3. Informed marketing strategies and decision-making based on data-driven insights.
4. Improved targeting and segmentation of customer segments.
5. Enhanced competitive intelligence and benchmarking capabilities.
6. Increased customer satisfaction and loyalty through better understanding of customer preferences.
7. Strengthened brand positioning and marketing effectiveness.
8. Enhanced ability to track and measure marketing performance.
9. Improved product development and innovation through market insights.
10. Enhanced overall marketing research and analysis capabilities within the organization.

Who Should Attend: This course is relevant to professionals and individuals involved in marketing, market research, business development, and related roles within organizations, including:

• Marketing Managers
• Market Researchers
• Business Development Managers
• Product Managers
• Sales Managers
• Brand Managers
• Advertising and Communication Professionals
• Customer Insights Analysts
• Market Analysts
• Entrepreneurs
• Professionals seeking to enhance their marketing research skills

Duration:

5 Days

Course Outline:

Module 1: Introduction to Marketing Research

• Importance and benefits of marketing research
• Ethical considerations in marketing research

Module 2: Research Design and Methodology

• Planning and designing marketing research studies
• Quantitative and qualitative research methods

Module 3: Data Collection Methods

• Surveys, interviews, focus groups, and observational research
• Sampling techniques and sample size determination

Module 4: Data Analysis and Interpretation

• Techniques for data analysis, including descriptive and inferential statistics
• Interpreting research findings and drawing insights

Module 5: Market Segmentation and Targeting

• Understanding market segmentation concepts
• Targeting specific customer segments based on research insights

Module 6: Competitive Analysis and Benchmarking

• Analyzing competitors and market dynamics
• Benchmarking against industry standards and best practices

Module 7: Customer Satisfaction and Loyalty Measurement

• Measuring and tracking customer satisfaction and loyalty
• Customer feedback and satisfaction surveys

Module 8: Data Analytics and Technology in Marketing Research

• Role of data analytics in marketing research
• Leveraging technology for data collection and analysis

Module 9: Market Trends and Forecasting

• Identifying market trends and forecasting future demand
• Using research insights for strategic planning

Module 10: Marketing Strategy and Decision-making

• Incorporating research insights into marketing strategies
• Applying research findings to tactical decision-making

General Notes

·         All our courses can be Tailor-made to participants' needs

·         The participant must be conversant in English

·         Presentations are well-guided, practical exercises, web-based tutorials, and group work. Our facilitators are experts with more than 10 years of experience.

·         Upon completion of training the participant will be issued with a Foscore development center certificate (FDC-K)

·         Training will be done at the Foscore development center (FDC-K) centers. We also offer inhouse and online training on the client schedule

·         Course duration is flexible and the contents can be modified to fit any number of days.

·         The course fee for onsite training includes facilitation training materials, 2 coffee breaks, a buffet lunch, and a Certificate of successful completion of Training. Participants will be responsible for their own travel expenses and arrangements, airport transfers, visa application dinners, health/accident insurance, and other personal expenses.

·         Accommodation, pickup, freight booking, and Visa processing arrangement, are done on request, at discounted prices.

·         Tablet and Laptops are provided to participants on request as an add-on cost to the training fee.

·         One-year free Consultation and Coaching provided after the course.

·         Register as a group of more than two and enjoy a discount of (10% to 50%)

·         Payment should be done before commence of the training or as agreed by the parties, to the FOSCORE DEVELOPMENT CENTER account, so as to enable us to prepare better for you.

·         For any inquiries reach us at training@fdc-k.org or +254712260031

·         Website:www.fdc-k.org