Account Management and Business Development course
Account Management and Business Development course
NB: HOW TO REGISTER TO ATTEND
Please choose your preferred schedule and location from Nairobi, Kenya; Mombasa, Kenya; Dar es Salaam, Tanzania; Dubai, UAE; Pretoria, South Africa; or Istanbul, Turkey. You can then register as an individual, register as a group, or opt for online training. Fill out the form with your personal and organizational details and submit it. We will promptly process your invitation letter and invoice to facilitate your attendance at our workshops. We eagerly anticipate your registration and participation in our Skill Impact Trainings. Thank you.
Course Date
Duration
Location
Registration
13/01/2025
To 17/01/2025
6 Days
Nairobi Kenya
27/01/2025
To 31/01/2025
6 Days
Kigali,Rwanda
27/01/2025
To 31/01/2025
6 Days
Kigali,Rwanda
27/01/2025
To 31/01/2025
6 Days
Kigali,Rwanda
10/02/2025
To 14/02/2025
6 Days
Nairobi Kenya
17/02/2025
To 21/02/2025
6 Days
Dar es salaam, Tanzania
24/02/2025
To 28/02/2025
6 Days
COPTHORNE HOTEL DUBAI
10/03/2025
To 14/03/2025
6 Days
Nairobi Kenya
17/03/2025
To 21/03/2025
6 Days
Dar es salaam, Tanzania
14/04/2025
To 18/04/2025
6 Days
Nairobi Kenya
28/04/2025
To 02/05/2025
6 Days
Kigali,Rwanda
12/05/2025
To 16/05/2025
6 Days
Nairobi Kenya
19/05/2025
To 23/05/2025
6 Days
Mombasa, Kenya
26/05/2025
To 30/05/2025
6 Days
Dar es salaam, Tanzania
09/06/2025
To 13/06/2025
6 Days
Nairobi Kenya
16/06/2025
To 20/06/2025
6 Days
Dar es salaam, Tanzania
23/06/2025
To 27/06/2025
6 Days
Kigali,Rwanda
Account Management and Business Development Course
Course Overview
In today's competitive business landscape, effective account management and strategic business development are crucial for sustained success. The Account Management and Business Development course is meticulously designed to provide professionals with the tools and insights needed to excel in managing client relationships and driving business growth. This course covers a comprehensive range of topics, from advanced account management techniques to innovative business development strategies, ensuring participants are well-equipped to meet the dynamic demands of the market.
Account management is not just about maintaining client relationships; it is about fostering loyalty, ensuring client satisfaction, and identifying opportunities for upselling and cross-selling. This course delves into the core principles of account management, offering actionable strategies for retaining clients and enhancing their experience. Participants will learn how to utilize customer relationship management (CRM) tools effectively, ensuring that they can manage their accounts efficiently and build lasting relationships that contribute to the company's success.
Business development, on the other hand, focuses on identifying and capitalizing on new business opportunities. This course provides participants with the skills to conduct thorough market analysis, understand competitive landscapes, and create robust business development plans. By mastering these skills, professionals can strategically position their organizations for growth, leveraging market trends and innovative approaches to stay ahead of the competition. Whether you are an account manager, a business development professional, or an entrepreneur, this course offers invaluable insights to help you achieve your business objectives and drive sustained growth.
Course Objectives
Understand the principles of account management and business development.
Develop strategies for client retention and satisfaction.
Implement effective upselling and cross-selling techniques.
Conduct market analysis to identify business opportunities.
Create strategic business development plans.
Enhance negotiation and sales skills.
Foster long-term client relationships.
Utilize CRM tools for efficient account management.
Analyze competitors and market trends.
Measure and improve business development performance.
Organization Benefits
Improved client retention and satisfaction.
Increased sales through effective upselling and cross-selling.
Enhanced market position through strategic business development.
Better utilization of CRM tools for account management.
Stronger, long-term client relationships.
More effective competitive analysis and market trend identification.
Improved negotiation and sales strategies.
Higher overall business performance.
Optimized business development processes.
Greater achievement of organizational goals.
Target Participants
This course is ideal for account managers, business development professionals, sales executives, marketing managers, and any professionals involved in client relationship management and business growth. It is also beneficial for entrepreneurs and business owners looking to enhance their business development strategies.
Course Outline
Module 1: Fundamentals of Account Management
Introduction to Account Management
Key Principles and Practices
Client Retention Strategies
Upselling and Cross-selling Techniques
Relationship Building Skills
Case Study: Successful Client Retention
Module 2: Business Development Strategies
Overview of Business Development
Market Analysis and Research
Identifying Business Opportunities
Strategic Planning for Growth
Implementation of Development Plans
Case Study: Market Expansion Strategy
Module 3: Advanced Sales Techniques
Sales Fundamentals
Negotiation Skills
Sales Pitch Development
Handling Objections
Closing Sales Effectively
Case Study: Successful Sales Campaigns
Module 4: Utilizing CRM Tools
Introduction to CRM Systems
CRM Implementation and Management
Data Analysis and Reporting
Customer Segmentation
CRM for Business Development
Case Study: CRM Success Stories
Module 5: Competitive Analysis and Market Trends
Understanding Competitive Analysis
Market Trend Identification
SWOT Analysis
Competitor Benchmarking
Strategic Response to Market Changes
Case Study: Adapting to Market Trends
Module 6: Measuring and Improving Performance
Key Performance Indicators (KPIs)
Performance Measurement Techniques
Data-Driven Decision Making
Continuous Improvement Strategies
Reporting and Analytics
Case Study: Performance Improvement Initiatives
General Information
Customized Training: All our courses can be tailored to meet the specific needs of participants.
Language Proficiency: Participants should have a good command of the English language.
Comprehensive Learning: Our training includes well-structured presentations, practical exercises, web-based tutorials, and collaborative group work. Our facilitators are seasoned experts with over a decade of experience.
Certification: Upon successful completion of training, participants will receive a certificate from Foscore Development Center (FDC-K).
Training Locations: Training sessions are conducted at Foscore Development Center (FDC-K) centers. We also offer options for in-house and online training, customized to the client's schedule.
Flexible Duration: Course durations are adaptable, and content can be adjusted to fit the required number of days.
Onsite Training Inclusions: The course fee for onsite training covers facilitation, training materials, two coffee breaks, a buffet lunch, and a Certificate of Successful Completion. Participants are responsible for their travel expenses, airport transfers, visa applications, dinners, health/accident insurance, and personal expenses.
Additional Services: Accommodation, pickup services, freight booking, and visa processing arrangements are available upon request at discounted rates.
Equipment: Tablets and laptops can be provided to participants at an additional cost.
Post-Training Support: We offer one year of free consultation and coaching after the course.
Group Discounts: Register as a group of more than two and enjoy a discount ranging from 10% to 50%.
Payment Terms: Payment should be made before the commencement of the training or as mutually agreed upon, to the Foscore Development Center account. This ensures better preparation for your training.
Contact Us: For any inquiries, please reach out to us at training@fdc-k.org or call us at +254712260031.
Website: Visit our website at www.fdc-k.org for more information.
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