Strategic Communication Training For Managers And Executives Program Course
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Strategic Communication Training For Managers And Executives Program Course

5 Days Online - Virtual Training

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# Start Date End Date Duration Location Registration
30 05/06/2023 09/06/2023 5 Days Live Online Training
31 12/06/2023 16/06/2023 5 Days Live Online Training
32 19/06/2023 23/06/2023 5 Days Live Online Training
33 03/07/2023 07/07/2023 5 Days Live Online Training
34 10/07/2023 14/07/2023 5 Days Live Online Training
35 31/07/2023 04/08/2023 5 Days Live Online Training
36 14/08/2023 18/08/2023 5 Days Live Online Training
37 28/08/2023 01/09/2023 5 Days Live Online Training
38 11/09/2023 15/09/2023 5 Days Live Online Training
39 25/09/2023 29/09/2023 5 Days Live Online Training
40 02/10/2023 06/10/2023 5 Days Live Online Training
41 23/10/2023 27/10/2023 5 Days Live Online Training
42 06/11/2023 10/11/2023 5 Days Live Online Training
43 20/11/2023 24/11/2023 5 Days Live Online Training
44 04/12/2023 08/12/2023 5 Days Live Online Training
45 18/12/2023 22/12/2023 5 Days Live Online Training
46 22/01/2024 26/01/2024 5 Days Live Online Training
47 19/02/2024 23/02/2024 5 Days Live Online Training
48 18/03/2024 22/03/2024 5 Days Live Online Training
49 15/04/2024 19/04/2024 5 Days Live Online Training
50 13/05/2024 17/05/2024 5 Days Live Online Training
51 10/06/2024 14/06/2024 5 Days Live Online Training
52 08/07/2024 12/07/2024 5 Days Live Online Training
53 05/08/2024 09/08/2024 5 Days Live Online Training
54 02/09/2024 06/09/2024 5 Days Live Online Training
55 30/09/2024 04/10/2024 5 Days Live Online Training
56 28/10/2024 01/11/2024 5 Days Live Online Training
57 25/11/2024 29/11/2024 5 Days Live Online Training
58 23/12/2024 27/12/2024 5 Days Live Online Training


This training course for communication practitioners to hone their skills and learn new strategies for using communications more effectively, as they network with other local and international Communicators. Participants not only become stronger strategic communicators, they also learn to build the capacity of their organizations to use communications to reach their social change goals.

Participants work with top experts from the field while studying a host of communications building blocks from planning and tactics to evaluation and fundraising. Participants also develop skills they can immediately apply in the workplace, such as social media skills, presentation delivery, media interviews and storytelling. It is an opportunity for the practitioners to network; explore new media and exchange ideas on what is working. To enrich the program, facilitators and practitioners have an international mix. Special topics will be covered to enrich participants work. For example,

  • Emerging media; power of social media for campaigns
  • Fundraising
  • Power of story-telling
  • Advocacy approaches


At the end of this course the participants will be able to:

  • Participants learn how to lead and manage Communication Units or departments;
  • Stay at the strategic position within the organization by aligning communication to the overall organizational goals and objectives;
  • Plan, Execute and Evaluate a Comprehensive Communications Strategy
  • Pick the choice and plan for Policy Advocacy or Behaviour Change. Strategies may include: Community Mobilization; Fundraising; Media advocacy; Behaviour Change Communication; (BCC) and Information Education and Communication (IEC) campaigns; strengthen internal communication;
  • Incorporate Results Based Management to the Communication strategy;
  • Refine their Organizational Branding
  • Get internal “buy –in” among board and strengthen internal communications among staff, volunteers and other key stakeholders and ensure key messages are consistently echoed throughout the organization;
  • Develop Crisis Management Plan to deal;
  • Make informed choices about communications resources;
  • Harness Social Media, Internet marketing, digital technologies drive awareness, build communities and connect with volunteers, supporters and advocates


5 days


Communication and PR Executives and Managers (and others responsible for strategic communication) from: Government, Non Profit Organizations (NGOs), Civil Society Organizations (CSO),Training Institutions, Research Institutions, Faith Based Organizations, Private and donor organizations, among other organizations.


Frameworks and blueprints for communication strategy

This module covers how to design and develop a PR strategy using systematic processes.

  • Communication strategy best practice and success factors
  • Making strategy clear, simple and practical
  • Step-by-step processes for creating a communication strategy
  • Practical workshop

Evidence-based communication strategy

This module covers how to use objective research techniques to create a properly targeted communication strategy.

  • Qualitative communication research: interviews, focus groups, observation
  • Analyzing and assimilating stakeholder research
  • Quantitative communication research: content analysis, surveys, polling
  • Setting evidence-based communication goals and key performance indicators (KPIs)
  • Case study examples

Defining strategic goals and objectives

This module covers specialized techniques for developing complex PR strategies.

  • Integrating communication strategy with organizational strategy
  • Aligning communication goals with business goals
  • Evaluating which issues communication should target
  • Defining values, personality and voice for strategic communication

Securing management support for communication strategies

This module covers how to get buy-in from the top for ambitious PR strategies.

  • Working with management to empower the communications function
  • Communication and the Board: managing a charged relationship
  • Presenting communication in the language of management
  • Working with other departments and securing their support

General Notes

·         All our courses can be Tailor-made to participants' needs

·         The participant must be conversant in English

·         Presentations are well-guided, practical exercises, web-based tutorials, and group work. Our facilitators are experts with more than 10 years of experience.

·         Upon completion of training the participant will be issued with a Foscore development center certificate (FDC-K)

·         Training will be done at the Foscore development center (FDC-K) centers. We also offer inhouse and online training on the client schedule

·         Course duration is flexible and the contents can be modified to fit any number of days.

·         The course fee for onsite training includes facilitation training materials, 2 coffee breaks, a buffet lunch, and a Certificate of successful completion of Training. Participants will be responsible for their own travel expenses and arrangements, airport transfers, visa application dinners, health/accident insurance, and other personal expenses.

·         Accommodation, pickup, freight booking, and Visa processing arrangement, are done on request, at discounted prices.

·         Tablet and Laptops are provided to participants on request as an add-on cost to the training fee.

·         One-year free Consultation and Coaching provided after the course.

·         Register as a group of more than two and enjoy a discount of (10% to 50%)

·         Payment should be done before commence of the training or as agreed by the parties, to the FOSCORE DEVELOPMENT CENTER account, so as to enable us to prepare better for you.

·         For any inquiries reach us at or +254712260031




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