Introduction:

In today's dynamic and rapidly evolving business landscape, effective communication lies at the heart of successful leadership and organizational excellence. The "Strategic Communication Training for Managers and Executives Program" is designed to equip seasoned managers and executives with the advanced communication skills and strategies necessary to navigate complex challenges and drive organizational success. This comprehensive program explores the art and science of strategic communication, empowering participants to become adept communicators capable of fostering collaboration, inspiring change, and achieving strategic objectives.

Course Objectives:

1. Develop a deep understanding of strategic communication theories, models, and best practices.
2. Master the art of crafting clear, concise, and impactful messages for diverse audiences.
3. Acquire advanced skills in stakeholder analysis and engagement.
4. Learn to utilize evidence-based research techniques to inform communication strategies.
5. Develop the ability to align communication goals with broader organizational objectives.
6. Gain proficiency in crisis communication and reputation management.
7. Explore the role of digital and social media in modern strategic communication.
8. Enhance leadership and persuasion skills to effectively influence stakeholders.
9. Foster a culture of open and transparent communication within your organization.
10. Create a comprehensive communication strategy for a real-world business challenge.

Organization Benefits:

1. Enhanced Leadership: Managers and executives will be better equipped to lead and inspire their teams, fostering a culture of high-performance communication.
2. Improved Decision-Making: Informed and strategic communication leads to more effective decision-making at all levels of the organization.
3. Crisis Resilience: The organization will be better prepared to manage crises and protect its reputation through advanced crisis communication techniques.
4. Stakeholder Engagement: Strengthened relationships with stakeholders, including customers, employees, investors, and partners, will enhance collaboration and support.
5. Competitive Advantage: Effective communication can give the organization a competitive edge in a crowded marketplace.
6. Innovation and Change: Managers and executives will be better positioned to drive innovation and manage change through communication.
7. Employee Morale: Improved communication will boost employee morale and engagement.
8. Long-Term Sustainability: A strategic approach to communication supports the long-term sustainability and growth of the organization.
9. Compliance and Ethics: Better adherence to ethical standards and compliance with industry regulations.
10. Return on Investment: Enhanced communication skills will translate into measurable returns on investment for the organization.

Target Audience:

 This program is tailored for senior and mid-level managers, executives, and leaders from diverse industries and sectors who are responsible for making critical decisions, leading teams, and driving organizational success. It is suitable for professionals seeking to enhance their strategic communication capabilities and maximize their impact on their organizations.

Course Outline:

Module 1: Introduction to Communication Strategy Development

1.1. Importance of Effective Communication Strategy

1.2. Role of Communication in Organizational Success

1.3. Frameworks and Models for Communication Strategy

1.4. Defining Communication Strategy Best Practices

1.5. Success Factors in Communication Strategy

1.6. Case Studies of Successful Communication Strategies

 

Module 2: Designing a Comprehensive Communication Strategy

2.1. Understanding the Strategic Planning Process

2.2. Crafting Clear and Practical Communication Strategies

2.3. Step-by-Step Approach to Strategy Development

2.4. Practical Workshop: Creating a Communication Strategy

2.5. Aligning Communication with Organizational Goals

2.6. Measuring the Effectiveness of a Communication Strategy

 

Module 3: Utilizing Evidence-Based Communication Strategy

3.1. Qualitative Communication Research Methods

3.2. Conducting Interviews, Focus Groups, and Observations

3.3. Analyzing and Applying Stakeholder Research

3.4. Quantitative Communication Research Techniques

3.5. Content Analysis, Surveys, and Polling

3.6. Setting Evidence-Based Communication Goals and KPIs

3.7. Case Studies Demonstrating Evidence-Based Strategies

 

Module 4: Setting Strategic Goals and Objectives

4.1. Linking Communication Strategy with Organizational Strategy

4.2. Aligning Communication Goals with Business Objectives

4.3. Identifying Targeted Issues for Communication

4.4. Defining the Values, Personality, and Voice of Communication

4.5. Developing Comprehensive Communication Objectives

4.6. Ensuring Alignment with Stakeholder Expectations

 

Module 5: Gaining Management Support for Communication Strategies

5.1. Working with Top Management to Support PR Strategies

5.2. Empowering the Communication Function within the Organization

5.3. Managing the Relationship Between Communication and the Board

5.4. Presenting Communication Strategies in Management's Language

5.5. Collaboration with Other Departments and Gaining Their Support

5.6. Addressing Challenges and Resistance to Change

 

Module 6: Case Studies and Practical Applications

6.1. In-Depth Analysis of Real-World Communication Strategies

6.2. Application of Strategic Techniques to Solve Complex PR Challenges

6.3. Hands-On Workshops and Group Exercises

6.4. Peer Review and Feedback Sessions

6.5. Preparing and Presenting Comprehensive Communication Strategies

6.6. Final Project: Developing a Communication Strategy for a Simulated Scenario

General Notes

·         All our courses can be Tailor-made to participants' needs

·         The participant must be conversant in English

·         Presentations are well-guided, practical exercises, web-based tutorials, and group work. Our facilitators are experts with more than 10 years of experience.

·         Upon completion of training the participant will be issued with a Foscore development center certificate (FDC-K)

·         Training will be done at the Foscore development center (FDC-K) centers. We also offer inhouse and online training on the client schedule

·         Course duration is flexible and the contents can be modified to fit any number of days.

·         The course fee for onsite training includes facilitation training materials, 2 coffee breaks, a buffet lunch, and a Certificate of successful completion of Training. Participants will be responsible for their own travel expenses and arrangements, airport transfers, visa application dinners, health/accident insurance, and other personal expenses.

·         Accommodation, pickup, freight booking, and Visa processing arrangement, are done on request, at discounted prices.

·         Tablet and Laptops are provided to participants on request as an add-on cost to the training fee.

·         One-year free Consultation and Coaching provided after the course.

·         Register as a group of more than two and enjoy a discount of (10% to 50%)

·         Payment should be done before commence of the training or as agreed by the parties, to the FOSCORE DEVELOPMENT CENTER account, so as to enable us to prepare better for you.

·         For any inquiries reach us at training@fdc-k.org or +254712260031