Format: Live instructor-led online training via Zoom / Microsoft Teams

Survey Design and Implementation Training Course

Course Introduction

Survey Design and Implementation Training Course is a practical and comprehensive program developed to equip professionals with the knowledge, skills, and tools required to design, manage, implement, and evaluate high-quality surveys for research, monitoring and evaluation, public policy, market research, social development programs, humanitarian interventions, health studies, and organizational performance assessments. Effective survey design and implementation are essential for collecting reliable, valid, and actionable data that supports evidence-based decision-making, strategic planning, program improvement, and accountability. This course provides participants with a thorough understanding of modern survey methodologies, sampling techniques, questionnaire development, field operations, data quality assurance, and survey management systems.

The course focuses on the complete survey lifecycle, from conceptualization and planning through data collection, analysis, reporting, and utilization of findings. Participants will learn best practices in questionnaire design, sampling framework development, survey administration, digital data collection technologies, field supervision, ethical considerations, and quality control procedures. The training incorporates both traditional and digital survey methods, enabling participants to effectively manage surveys in diverse operational environments.

Participants will gain practical experience in designing survey instruments, selecting appropriate sampling methods, conducting pilot testing, training enumerators, managing fieldwork, ensuring data quality, and interpreting survey findings. Special emphasis is placed on minimizing survey bias, improving response rates, utilizing mobile data collection tools, and generating reliable evidence for organizational learning and performance improvement. Through practical exercises, simulations, and case studies, participants will develop confidence in implementing successful survey projects from start to finish.

Upon successful completion of this course, participants will be able to design scientifically sound surveys, manage field operations efficiently, ensure high-quality data collection, analyze survey results, and generate actionable recommendations that support organizational objectives, policy development, project management, and evidence-based decision-making.

Course Objectives

Upon completion of the course, participants will be able to:

1. Understand principles and methodologies of survey research.
2. Design effective survey questionnaires and instruments.
3. Apply appropriate sampling techniques and survey designs.
4. Plan and manage survey implementation processes.
5. Utilize digital tools for survey data collection.
6. Ensure data quality and minimize survey errors.
7. Conduct pilot testing and questionnaire validation.
8. Manage field teams and survey operations effectively.
9. Analyze and interpret survey data accurately.
10. Prepare professional survey reports and recommendations.

Organizational Benefits

1. Improved quality and reliability of survey data.
2. Enhanced evidence-based planning and decision-making.
3. Better monitoring and evaluation of programs and projects.
4. Increased efficiency in data collection processes.
5. Improved stakeholder engagement and accountability.
6. Enhanced organizational research capacity.
7. Better understanding of beneficiary and customer needs.
8. Reduced survey errors and operational costs.
9. Strengthened policy development and strategic planning.
10. Improved reporting and performance measurement systems.

Target Participants

• Monitoring and Evaluation Officers
• Researchers and Research Assistants
• Survey Managers and Supervisors
• Data Collection Officers
• Program and Project Managers
• Development Practitioners
• Government Officials
• Public Health Professionals
• NGO and Humanitarian Staff
• Market Research Professionals
• Data Analysts
• Social Scientists
• Policy Analysts
• Academic Researchers
• Anyone involved in survey design and implementation

Course Outline

Module 1: Survey Design Fundamentals

1. Introduction to survey research methodologies
2. Types and purposes of surveys
3. Survey planning and objective setting
4. Survey lifecycle management
5. Ethical considerations in survey research
6. Case Study: Designing a national household survey

Module 2: Questionnaire Design and Development

1. Principles of effective questionnaire design
2. Question types and response scales
3. Designing structured and semi-structured questionnaires
4. Avoiding bias and measurement errors
5. Questionnaire testing and validation
6. Case Study: Developing a customer satisfaction survey

Module 3: Sampling Techniques and Survey Planning

1. Population and sampling concepts
2. Probability and non-probability sampling methods
3. Sample size determination
4. Sampling frame development
5. Survey implementation planning
6. Case Study: Designing a representative sampling strategy

Module 4: Survey Data Collection and Field Operations

1. Enumerator recruitment and training
2. Digital and paper-based survey administration
3. Mobile data collection technologies
4. Field supervision and monitoring
5. Managing survey logistics and operations
6. Case Study: Implementing a large-scale field survey

Module 5: Data Quality Assurance and Survey Analysis

1. Survey quality control procedures
2. Data validation and verification techniques
3. Data cleaning and management
4. Basic survey data analysis methods
5. Interpretation of survey findings
6. Case Study: Ensuring quality in development program surveys

Module 6: Reporting, Dissemination, and Utilization of Survey Findings

1. Survey report writing techniques
2. Data visualization and presentation
3. Communicating findings to stakeholders
4. Developing evidence-based recommendations
5. Utilizing survey results for decision-making
6. Case Study: Presenting survey findings for policy and program improvement

General Information

1. Customized Training: All our courses can be tailored to meet the specific needs of participants.
2. Language Proficiency: Participants should have a good command of the English language.
3. Comprehensive Learning: Our training includes well-structured presentations, practical exercises, web-based tutorials, and collaborative group work. Our facilitators are seasoned experts with over a decade of experience.
4. Certification: Upon successful completion of training, participants will receive a certificate from Foscore Development Center (FDC-K).
5. Training Locations: Training sessions are conducted at Foscore Development Center (FDC-K) centers. We also offer options for in-house and online training, customized to the client's schedule.
6. Flexible Duration: Course durations are adaptable, and content can be adjusted to fit the required number of days.
7. Onsite Training Inclusions: The course fee for onsite training covers facilitation, training materials, two coffee breaks, a buffet lunch, and a Certificate of Successful Completion. Participants are responsible for their travel expenses, airport transfers, visa applications, dinners, health/accident insurance, and personal expenses.
8. Additional Services: Accommodation, pickup services, freight booking, and visa processing arrangements are available upon request at discounted rates.
9. Equipment: Tablets and laptops can be provided to participants at an additional cost.
10. Post-Training Support: We offer one year of free consultation and coaching after the course.
11. Group Discounts: Register as a group of more than two and enjoy a discount ranging from 10% to 50%.
12. Payment Terms: Payment should be made before the commencement of the training or as mutually agreed upon, to the Foscore Development Center account. This ensures better preparation for your training.
13. Contact Us: For any inquiries, please reach out to us at training@fdc-k.org or call us at +254712260031.
14. Website: Visit our website at www.fdc-k.org for more information.