Introduction

Welcome to our immersive Graphic Design course, where the dynamic realms of creativity and technology converge. In this comprehensive program, we invite you on a journey to explore the vast possibilities within graphic design, leveraging the industry-leading tools of Photoshop, Illustrator, Corel Draw, and InDesign. Whether you're a budding artist, a marketing professional, or an entrepreneur seeking to enhance your visual communication skills, this course is meticulously crafted to provide a holistic understanding of design principles and practical expertise in the essential software applications. As you embark on this learning adventure, expect to unlock your creative potential and gain the proficiency needed to bring your imaginative visions to life in the digital and print domains.

This course is not just a series of tutorials; it's a transformative experience designed to empower you with the skills demanded by the contemporary design landscape. The synergy of these four powerful design tools offers a well-rounded and versatile skill set, enabling you to seamlessly navigate the complexities of modern graphic design. Through a combination of hands-on exercises, real-world projects, and insightful discussions, you will not only master the technical intricacies of each software but also develop a keen understanding of design theory and its practical applications. Our commitment is to foster an environment where innovation flourishes, allowing you to emerge not just as a proficient designer but as a creative force equipped to make a meaningful impact in the design industry.

In this course, we recognize that the world of graphic design is ever-evolving, and so is the need for professionals who can adapt and thrive in this dynamic landscape. By the end of this program, you'll possess a diverse skill set that goes beyond software proficiency. You'll have the ability to conceptualize and execute designs that captivate audiences, communicate effectively through visual language, and contribute to the success of any project or organization. So, whether you're aiming to elevate your career, start a new creative venture, or simply explore the fascinating world of graphic design, join us on this exciting journey as we unleash the full potential of your artistic expression.

Course Objectives:

1. Mastering Software Proficiency: Develop advanced skills in Photoshop, Illustrator, Corel Draw, and InDesign.
2. Creative Problem Solving: Learn how to address design challenges creatively and strategically.
3. Typography Mastery: Understand the principles of typography and its effective use in design.
4. Print and Digital Design: Gain expertise in both print and digital design workflows.
5. Color Theory and Application: Explore the psychology of color and its impact on design.
6. Professional Portfolio Development: Create a portfolio showcasing your diverse design projects.
7. Industry-Relevant Projects: Work on real-world projects to simulate professional design scenarios.
8. Collaboration and Teamwork: Learn how to collaborate with others in a design team effectively.
9. Client Communication: Develop skills in communicating design concepts to clients.
10. Stay Updated: Stay current with the latest trends and updates in the graphic design industry.

Organization Benefits:

1. Enhanced Branding: Employees will contribute to a stronger and more cohesive brand presence.
2. Increased Efficiency: Graphic design teams will work more efficiently with improved software proficiency.
3. Cost Savings: In-house design capabilities reduce the need for external design services.
4. Consistent Design Language: Establish a consistent and professional design language across all materials.
5. Improved Marketing Collateral: Elevate the quality of marketing materials for better engagement.
6. Boosted Creativity: Foster a culture of creativity that can lead to innovative solutions.
7. Employee Satisfaction: Investing in skills development boosts employee morale and job satisfaction.
8. Adaptability: Equip the organization with the ability to adapt to evolving design trends.
9. Competitive Advantage: Gain a competitive edge with visually compelling and effective design.
10. Client Satisfaction: Deliver high-quality design work that exceeds client expectations.

Target Participants:

 This course is ideal for graphic designers, marketing professionals, entrepreneurs, students, and anyone looking to enhance their graphic design skills. Whether you are a beginner or have some experience, the course is structured to accommodate various skill levels.

Course Outline:

Module 1: Introduction to Graphic Design

1. Understanding the role of graphic design in various industries.
2. Historical overview of graphic design.
3. Basics of design principles and elements.
4. Introduction to key design software – Photoshop, Illustrator, Corel Draw, and InDesign.
5. Overview of the design process.
6. Importance of effective communication in design.

Module 2: Photoshop Basics and Beyond

1. Navigating the Photoshop interface.
2. Basic photo editing and retouching techniques.
3. Introduction to layers and masks.
4. Creating and manipulating text.
5. Color correction and adjustment layers.
6. Advanced techniques: compositing and special effects.

Module 3: Illustrator Essentials

1. Understanding vector graphics and Illustrator's role.
2. Creating and editing vector shapes and paths.
3. Working with text and typography tools.
4. Mastering the pen tool for precise illustration.
5. Utilizing brushes and symbols.
6. Designing logos and icons in Illustrator.

Module 4: Corel Draw Fundamentals

1. Overview of Corel Draw workspace.
2. Creating and editing vector illustrations.
3. Manipulating text and typography features.
4. Advanced drawing tools in Corel Draw.
5. Working with colors and fills.
6. Designing print-ready materials in Corel Draw.

Module 5: InDesign for Layout and Publishing

1. Introduction to InDesign's layout tools.
2. Creating and managing text frames.
3. Importing and managing images.
4. Master pages and templates in InDesign.
5. Page numbering and sectioning.
6. Exporting designs for print and digital platforms.

Module 6: Typography Principles and Practices

1. Understanding the anatomy of type.
2. Selecting appropriate typefaces for different projects.
3. Kerning, leading, and tracking principles.
4. Creating typographic hierarchy.
5. Pairing fonts effectively.
6. Experimental typography and creative text layouts.

Module 7: Color Theory and Application

1. Basics of color theory.
2. Creating color palettes for design projects.
3. Color harmonies and their impact on design.
4. Using color in branding and marketing.
5. Color psychology in design.
6. Implementing color in various design software.

Module 8: Digital Design for Web and Social Media

1. Designing graphics for websites and online platforms.
2. Social media image guidelines and best practices.
3. Creating web banners and advertisements.
4. Responsive design principles.
5. Exporting assets for digital platforms.
6. Introduction to UX/UI design concepts.

Module 9: Print Design and Production

1. Understanding print design specifications.
2. Setting up documents for print.
3. Preparing files for different printing processes.
4. Color modes and profiles for print.
5. Dealing with bleed and trim in print design.
6. Print production best practices.

Module 10: Advanced Photoshop Techniques

1. Advanced photo manipulation and retouching.
2. Creating and using custom brushes and patterns.
3. 3D modeling and texturing in Photoshop.
4. Advanced color grading techniques.
5. Automation and batch processing.
6. Photoshop for video and animation.

Module 11: Advanced Illustrator Techniques

1. Complex vector illustration techniques.
2. Perspective drawing and 3D effects.
3. Creating patterns and textures in Illustrator.
4. Advanced typography manipulation.
5. Illustrator's integration with other Adobe software.
6. Tips for efficient workflow in Illustrator.

Module 12: Advanced Corel Draw Features

1. Advanced vector drawing and shaping tools.
2. Creating complex designs using Corel Draw.
3. Mesh fills and special effects.
4. Precision tools for detailed illustrations.
5. Corel Draw's collaboration and sharing features.
6. Integrating Corel Draw with other design software.

Module 13: InDesign for Interactive Documents

1. Creating interactive PDFs and e-books.
2. Adding hyperlinks and navigation elements.
3. Incorporating multimedia elements.
4. Interactive forms and data collection.
5. Exporting InDesign projects for digital distribution.
6. Best practices for designing interactive documents.

Module 14: Branding and Logo Design

1. Fundamentals of branding.
2. Creating a brand identity manual.
3. Logo design principles and process.
4. Designing for brand consistency.
5. Case studies of successful brand designs.
6. Presenting and pitching brand concepts.

Module 15: Designing for User Experience (UX)

1. Understanding the principles of UX design.
2. Conducting user research and analysis.
3. Creating user personas and journey maps.
4. Wireframing and prototyping in design.
5. Usability testing and feedback integration.
6. Designing for accessibility and inclusivity.

Module 16: Designing for Print Publications

1. Layout and design principles for print publications.
2. Editorial design for magazines and newspapers.
3. Book cover design and layout.
4. Designing brochures and pamphlets.
5. Print publication typography.
6. Print production and file preparation.

Module 17: Packaging Design Principles

1. Introduction to packaging design.
2. Understanding packaging materials and structures.
3. Creating labels and product packaging.
4. Die-cutting and folding considerations.
5. Mockups and presentation of packaging designs.
6. Printing and production challenges in packaging design.

Module 18: Motion Graphics and Animation

1. Basics of motion graphics and animation.
2. Creating animated graphics in Photoshop and Illustrator.
3. Introduction to After Effects for motion design.
4. Kinetic typography and animated logos.
5. Adding sound and music to motion graphics.
6. Exporting and sharing animated projects.

Module 19: Designing for Social Media

1. Social media design trends and best practices.
2. Creating engaging visual content for social platforms.
3. Understanding aspect ratios and dimensions.
4. Designing social media ads and campaigns.
5. Tools for scheduling and managing social media posts.
6. Analytics and performance tracking for social media design.

Module 20: Portfolio Development and Presentation

1. Importance of a strong design portfolio.
2. Selecting and curating portfolio pieces.
3. Creating a personal brand within your portfolio.
4. Building an online portfolio website.
5. Presenting and pitching your work to clients.
6. Networking and job search strategies for graphic designers.

General Information

1. Customized Training: All our courses can be tailored to meet the specific needs of participants.
2. Language Proficiency: Participants should have a good command of the English language.
3. Comprehensive Learning: Our training includes well-structured presentations, practical exercises, web-based tutorials, and collaborative group work. Our facilitators are seasoned experts with over a decade of experience.
4. Certification: Upon successful completion of training, participants will receive a certificate from Foscore Development Center (FDC-K).
5. Training Locations: Training sessions are conducted at Foscore Development Center (FDC-K) centers. We also offer options for in-house and online training, customized to the client's schedule.
6. Flexible Duration: Course durations are adaptable, and content can be adjusted to fit the required number of days.
7. Onsite Training Inclusions: The course fee for onsite training covers facilitation, training materials, two coffee breaks, a buffet lunch, and a Certificate of Successful Completion. Participants are responsible for their travel expenses, airport transfers, visa applications, dinners, health/accident insurance, and personal expenses.
8. Additional Services: Accommodation, pickup services, freight booking, and visa processing arrangements are available upon request at discounted rates.
9. Equipment: Tablets and laptops can be provided to participants at an additional cost.
10. Post-Training Support: We offer one year of free consultation and coaching after the course.
11. Group Discounts: Register as a group of more than two and enjoy a discount ranging from 10% to 50%.
12. Payment Terms: Payment should be made before the commencement of the training or as mutually agreed upon, to the Foscore Development Center account. This ensures better preparation for your training.
13. Contact Us: For any inquiries, please reach out to us at training@fdc-k.org or call us at +254712260031.
14. Website: Visit our website at www.fdc-k.org for more information.