Online Marketing Social Media Google and Email Marketing Course

Online Marketing Social Media Google and Email Marketing Course

Introduction

In this course participants will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile. Everything you need to create a powerful online marketing presence. You will learn what works and what does not work with online digital marketing and where to spend your time and effort. You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process. You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

COURSE OBJECTIVES

By completing this course, participants will be able to:-

·         Learning how to engage with millions of potential client who use social media platforms.

·         Increase traffic to your website content and increase on sales/awareness.

·         Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter

·         Learning how to craft, implement, measure, and optimize a winning social media marketing strategy

·         Identify the right audience and reach an unlimited number of prospective clients/audience using social media

·         Get more value from your email campaigns.

·         Work with social media goals to achieve successful online campaigns.

·         Learning the social listening which is critically with openness

·         Learn how to develop effective online marketing strategies for various fields.

·         Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.

·         Identifying appropriate social media and online marketing portals to influence consumer and improve the company’s reputation.

·         Using social media and online marketing plan in achieving goals with a variety of measurement tools, services, and metrics.

·         Learn how to set up a Facebook Business Account exclusively for business use and build out your Facebook page  in a way that promotes your brand

·         Learn how to use LinkedIn to connect with your target market, engage with prospects, and develop relationships with buyers as part of your sales process.

·         Setup a Google Adwords account and learn how to setup an advert

·         A Google+ profile can improve your search ratings and your customers reach. Learn how to create a Google+ page for your business with these social media marketing tips.

Course Outline

Marketing on the Web

  • The Rules of Web Marketing and Public Relations (PR)
  • The Convergence of Marketing and PR on the Web
  • Content Writing that Drives Action

Web-Based Communications to Reach Buyers Directly

  • Content-Rich Web Sites and Online Media Rooms
  • Online News Releases, Reaching the Media and Developing Leads
  • Blogging for Business and Marketing
  • Search Engine and Viral Marketing
  • The Power of Search Engine Optimization (SEO) in Beating Your Competitors
  • Hands-On Practice: Creating Blogs

Social Marketing and Networking on the Web

  • Leveraging Social Media to Engage Customers and Build Your Brand
  • Hands-On and Practical Approach to Twitter, Facebook and LinkedIn
  • Social Selling on Social Networks
  • Tweeting Your Way to Success
  • Tools to Engage Customers and Ignite Your Business
  • Engaging Your Customers and the Public on LinkedIn
  • Facebook Marketing Techniques
  • The Integration of all Networks to Achieve Viral Effects
  • Getting People to Know, Trust and Like You Online
  • Social Selling Importance in B2B Sales

Developing an Online Marketing Strategy

  • Creating an Online Marketing Plan
  • Developing Internet Marketing Strategies
  • How to Master Business Social Media to Brand Yourself
  • Building, Cultivating and Measuring Success on the New Web
  • Overview of Analytics and Interpretation of Results and Graphs
  • Social Sales Forecasting and Analytics
  • Blog Presentation by Participants and Suggestions for Improvement
  • Empire Avenue and the Power of Brands Online
  • Klout, Peerindex, Kred, Trustcloud and the Measure of Influence on the Web

Templates and Checklists

  • Website Benchmark Scorecard
  • Action Plan Worksheet
  • Internet Marketing Training Follow-Up

 General Notes

·         All our courses can be Tailor-made to participants needs

·         The participant must be conversant with English

·         Presentations are well guided, practical exercise, web based tutorials and group work. Our facilitators are expert with more than 10years of experience.

·         Upon completion of training the participant will be issued with Foscore development center certificate (FDC-K)

·         Training will be done at Foscore development center (FDC-K) center in Nairobi Kenya. We also offer more than five participants training at requested location within Kenya, more than ten participant within east Africa and more than twenty participant all over the world.

·         Course duration is flexible and the contents can be modified to fit any number of days.

·         The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training. Participants will be responsible for their own travel expenses and arrangements, airport transfers, visa application dinners, health/accident insurance and other personal expenses.

·         Accommodation, pickup, freight booking and Visa processing arrangement, are done on request, at discounted prices.

·         One year free Consultation and Coaching provided after the course.

·         Register as a group of more than two and enjoy discount of (10% to 50%) plus free five hour adventure drive to the National game park, in Nairobi.

·         Payment should be done two week before commence of the training, to FOSCORE DEVELOPMENT CENTER account, so as to enable us prepare better for you.

·         For any enquiry at:training@fdc-k.org or +254712260031

·         Website:www.fdc-k.org

Start Date: 17/08/2020
End Date 21/08/2020
Registration for this course has been closed. Please check upcoming course on the right section

Course date, duration and fee

Start Date: 17/08/2020

End Date: 21/08/2020

Duration: 5 Days

Fees: USD 1,000, KES 80,000

Online Cost: USD 600, KES 48,000

Registration for this course has been closed. Please check upcoming course on the section below

Upcoming Courses

Download our 2024 course calendar with the list of all course schedule

Our goal is to deliver professional, practical, educational and cultivated training solutions aimed at bettering the performance of individuals and groups within the organization